Kralendijk- Tourism Corporation Bonaire (TCB) and a variety of tourism stakeholders hosted two top travel journalists/social media influencers on a press visit to the island October 14 – 22, 2017. Travel writers Breanna Wilson and Kellee Edwards were on assignment to cover Bonaire in upcoming stories for Forbes.com and TravelChannel.com, as well as on their social media channels.
Breanna, is a contributor for Forbes, and was on assignment to cover Bonaire for their website. She will be writing a follow-up article for her Forbes.com story that featured Bonaire as one of the 10 Best Diving Destinations. Her story will highlight receiving her advanced diving certification in Bonaire, as well as other activities/attractions the island has to offer. Forbes.com has a monthly readership of 43.4 million.
Kellee, is one of the hosts of Travel Channel’s new travel show Island Explorers, where Kellee looks for the best bargains, private beaches and magical experiences on the planet’s lesser known islands. Kellee will be covering Bonaire for TravelChannel.com. TravelChannel.com receives over 42 million pageviews per month. Both articles are slated to be published this upcoming winter.
In keeping with the press trip’s objective to showcase Bonaire’s diving, the avid divers received their advance certification while on island. In addition to their article assignments, both writers produced live posts from Bonaire to their social media channels. Instagram, Twitter and Facebook were the three top social media networks that were employed to deliver Bonaire’s message. Their diving experience, accommodations, dining and island activities were promoted on their social media channels that reached a combined audience of over 677,489 people.