KRALENDIJK – Despite continued growth in the tourism sector, the Bonaire Hotel and Tourism Association (Bonhata) remains concerned about hotel occupancy rates and the achieved average room price.

While revenue per available room increased slightly in 2024 to an average of $140 per night and occupancy rose marginally to 62%, Bonhata describes demand as “inconsistent.” The organization highlights that the summer months of the past year were particularly weak. Additionally, Bonhata is worried about actual bookings for the current year falling significantly short of the expected 81%. Rising inflation and increasing business costs are also putting growing pressure on the sector’s profitability.

According to Bonhata, strategic marketing is essential to attract high-quality visitors and ensure sustainable growth in the sector. “With new flight connections, 2025 presents opportunities, but without targeted promotion, Bonaire risks attracting tourists who do not align with the vision of sustainable tourism,” Bonhata stated in a press release on Thursday.

Budget Cuts

The budget cuts to the Tourism Corporation Bonaire (TCB)’s marketing funds pose a significant risk, according to Bonhata. The association emphasizes that additional investments are necessary to keep the island attractive to the right type of travelers.