Kralendijk- With passengers permitted to travel from Canada and the Netherlands, and conversations underway surrounding safely lifting restrictions for United States residents, the Tourism Corporation Bonaire (TCB) has announced its new partnership with Diamond Public Relations LA in a targeted effort to drive awareness amongst these key market segments.

“Part of the strategy of Bonaire’s Tourism Recovery Plan is to focus on existing markets, approach a new market and to increase the average expenditure of the visitors. The new partnership between TCB and Diamond PR will reinforce marketing actions to achieve these goals. As the Government of Bonaire we have committed ourselves to allocate funds and reinforce collaboration to position Bonaire as a safe tourist destination and to strengthen resilience from the effects of COVID19,” said Elvis Tjin Asjoe, Commissioner of Tourism and Economic Affairs of the Government of Bonaire.

Long term

However, this is not a short-term plan to rebound from the pandemic; the new partnership is part of a larger, long term initiative to shine a light on Bonaire, the island has always been at the forefront of nature preservation and conservation and strives to be one of the top eco-friendly destinations in the Caribbean.

The island accomplishes this by taking the environment and local culture into consideration when embarking on tourism initiatives. Bonaire offers year-round sunshine, low annual rainfall, pristine coral formations and the most abundant fish population in the Caribbean. World renowned for scuba diving and snorkeling, it is also ideal for adventurers and explorers as it offers a myriad of eco-adventure activities from sea and mangrove kayaking to windsurfing or kite boarding and more.

Unaware

“We believe public relations is an important vehicle to tap into target geographic and demographic markets and inform and educate would-be travelers about the authentic and unspoiled nature of Bonaire. So many are unaware of the phenomenal luxury product in the way of boutique hotels, and villas for rent, the fact that we have a broad culinary spectrum from local authentic to even a Michelin restaurant on the island and the true extent of our outdoor and eco-focused activities and initiatives.

Ensuring the US, Canada and Europe are informed is imperative and PR will help us do that,” said Marjolein Oleana, Business Manager of Tourism Corporation Bonaire. “Diamond PR’s destination experience and distinct understanding of traveler behavior patterns and trends is assured to support our continued efforts to highlight our beloved island amongst the world’s discerning explorers.”

Hand in hand

With an extensive understanding of the region, Diamond PR will work hand in hand with TCB to develop and implement campaigns that capture the attention of the media across the US, Canada and Europe, with a strong focus in the Netherlands, Germany and Belgium.

The agency will amplify awareness of Bonaire by activating multi-faceted campaigns that include traditional media coverage, influencer programming, strategic partnerships, broadcast integrations, promotions and more, capitalizing on the trends that naturally fit the Bonaire experience.

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